For the new Chipotle website, MediaMonks Sound and MediaMonks developers created a custom music system out of an original composition by RZA. When ordering a meal on the website of Chipotle, your menu choice generates a custom song. By combining ingredient choices with the song's arrangement, instrumentation and orchestration, each menu sounds unique!
Together with the MM Sound team I was responsible for inventing the musical system for this experience. Before doing that I had to analyse and chop up the original composition which made use of a huge orchestra, funk band and tons of percussion instruments. Then all the musical info was translated into logical musical design choices to create a smooth and unique experience for every user.